To make sure that your Hotel website would rank in SERP, you have to make sure that your website is optimized not only for the right keywords, but also for the user experience.
The most frequently mentioned factors that impact website rankings:
- Loading speed – websites that load slowly may rank lower than those that are quicker to load.
- Unclear navigation – having many unnecessary pages can also be bad for your SEO rankings. If the hotel has too many sub-sections on their main page, it might annoy visitors especially if they cannot find what they’re looking for right away (e.g. if the page is long with many links on it).
- Misleading photo gallery – make sure that your photo gallery is relevant to what hotel is actually offering.
- Broken links – having broken links on your site will not only annoy visitors but also hurt your website ranking.
- Too many changes – constantly changing URLs or site structure might affect the search engine rankings of your website.
- Booking engine – your hotel might be ranked lower if it uses a booking engine that is slow or difficult to use.
- Incorrect links – links from the wrong sources can lower your website’s rank.
- Content mismatch – different texts on a page might confuse users, and therefore lower your website’s rank.
- Links from irrelevant sources – links coming from unverified or no-follow sources can also lower your website’s rank.
- Bad reviews – if you receive bad reviews from customers, it might lower search engine rankings.
- Having a highly sophisticated website – having too many links, forms, pages or tabs on your site could be bad for your hotel’s SEO results.
- Having highly non-relevant information in the meta tags and title tags.
To sum up, there are a number of things that can affect your search engine rankings besides just the content on your site. While these may not be as obvious, it is important to be aware of these other factors so you know if problems exist.
SEO is not only about the keywords or content on your website, but also what users experience when they visit. The most commonly mentioned factors that impact website rankings are loading speed, unclear navigation, misleading photo gallery, broken links, too many changes to site structure and booking engine. If you want more information on how these might work for you specifically contact our team of experts today!
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