How important are search engine optimization practices for hotels? It is critical to rank highly in the major search engines. If you are not ranked on top ten results you might be losing business without even knowing it.
Search engine optimization or SEO is a key component of hotel internet marketing. Some of the benefits of SEO include improving your company’s web presence, increasing your online business and gaining competitive advantage.
Identifying the right keywords
One of the major search engines optimization practices for hotels is identifying keywords that are related to your hotel. The most important thing in SEO is high value keywords that are used by potential customers to find hotels online. For example, terms like luxury hotel near me will be more valuable than just saying hotel near me because it’s more specific and gives search engines a better understanding of what your hotel and or business is about.
Another important aspect of SEO for hotels is the content itself that you publish on your website and other online platforms. The content needs to have words that people are looking for when they search on Google, Bing or any other search engine you use. You need to add copies of keywords to the content and need to make sure it is unique and not copied from other websites.
Keywords that are closely associated with your hotel may become major ones
Pet friendly hotels are getting more and more popular with pet owners. Pet friendly hotels normally allow pets into their hotel. Some might have designated pet-friendly rooms where people traveling with pets can stay close together, some might be completely “doggie” hotels while others may designate a section of the property where people traveling with pets can take them for walks and play with them in designated areas.
Let your potential clients know that your hotel is pet friendly. Provide information about your pet friendly hotel:
- Is there a fee for pets?
- Are there any restrictions on the size of animals?
- What size of pet is considered a service animal?
- How many pets are allowed per room?
- If you allow pets, what kind of facilities do you have for them on the grounds?
- Is there a kennel or can your guests bring their own if they need to leave their pet alone during the day?
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