The main reason for starting a blog is to grow website presence; the success of the blog could directly impact your hotel’s recognition and visibility online. However, it also means you will need to:
- Blog regularly: 45 posts per year should be the minimum target for the blog to be successful.
- Engage consumers: through comments and social media participation.
- Collaborate with other businesses in the area.
- Never forget about the Search Engine Optimization and maintenance of the blog!
What are the top blog subjects, and how can you write about them?
1) Annual events: There are several interesting activities to attend throughout the year, such as a Christmas dinner special for families at your restaurant and a Valentine’s Day event for couples at your hotel. Such occasions as st Patrick’s Day or any local festival that is celebrated every year in your area should not be forgotten too. These blog entries should be retained on the hotel’s website throughout the year and updated as necessary.
2) Local events: If there are any one-of-a-kind activities or art exhibits that occur in your area or at your hotel that would interest travelers, include a write-up about it immediately. It’s also worth noting whether the hotel is near a historical monument. It indicates to people who visit your website how different and fascinating things are in your region.
3) Destination guide/tips/how-to’s: People are used to reading tips when traveling around their location or when planning a trip somewhere else. You can write either general tips not specific to any destination (e.g.: the best time of the year to visit Valletta, Malta), or you could make your posts location-specific (e.g.: best restaurants in Munich, Germany).
4) Food and drinks: Who doesn’t like reading about delicious food and unique beverages? You can talk about anything related to food or drinks; from cooking tips of famous dishes (famous for your hotel maybe?) to the history of a specific drink and its importance for this region/country…or any other cool stuff you know about that is somehow related to food or drinks!
5) Special Offers: The topic of special offers has been used many times before by many hotels…it is still effective though! If you create such a blog post once every month (and link it frequently using social media), people will get more eager to get inside your hotel, eventually leading to increased revenue.
It should be emphasized once again that each blog that may be reused should stay on the site, and the relevant information should be kept up to date.
To summarize, if you’re searching for a method to boost the hotel’s website traffic, your first stop should be the blog. Whether you are writing about an upcoming event or simply sharing tips on how to make traveling easier, blogging can help drive more people into your marketing funnel and convert casual visits into sales. When attempting to expand a website’s presence, the power of human behavior should be considered; in this detailed article, we’ve gathered some suggestions for utilizing these ideas through content production. And if all of this sounds overwhelming and time-consuming? Let us know! Our team of experts would love the opportunity to partner with you in creating a stellar SEO or Marketing plan that drives revenue by using our knowledge of online marketing.
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